We educate our clients not just on how to run their business, but also on how to grow and navigate the challenges of a new, everchanging environment. Like so many on YouTube, Brittany needed assistance with the business side of things – and that’s our specialty. In 2015, Semaphore walked in and saved the day!” But as the channel grew and partnerships started flowing in, it was surprisingly overwhelming. When asked about her Semaphore moment, Brittany Null, the mother and mastermind behind the channel Britt’s Space, said, “I think it was the year I hired Semaphore to help with the money side of things! In the beginning, it was just a hobby, and the payment wasn’t much.
The “Semaphore Moment”, though, is the consistent point where these careers became real and full of true potential. In an age where new media is constantly changing and its stature as a profession has skyrocketed in the last decade alone, it can be terrifying to not know what’s next, or to not know what may lie ahead in an industry that can be so unpredictable. It was the realization that perhaps there was a future and a purpose to all the hard work and effort they had been pouring into this thing called YouTube. No matter how humble their beginnings, the “Semaphore Moment” signified a shift in their current reality. Our creators span all different backgrounds, from families who were once on food stamps to nurses who would edit videos during night shifts at the hospital. In our exclusive series with Tubefilter, appropriately dubbed “Creators Going Pro”, we profile professional YouTubers who have hit it big doing what they love. For the creators we work with here at Semaphore, the “Semaphore Moment” is often defined as the moment where they “made it” – the instance when they realized that what was once just a hobby could be turned into a lasting career.
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